Make it stand out.

Whatever it is, the way you tell your story online can make all the difference.

For over a year, I’ve served as Salt + Grove’s de-facto marketing director — building their digital ecosystem, shaping their brand presence, and driving consistent growth across studio memberships, spa bookings, and retail sales.

Salt + Grove is essentially three businesses in one (movement studio, spa, and boutique), and my role has been to weave all of those pieces into a cohesive, beautiful, high-converting brand experience across every touchpoint.

A full custom build for a three-part wellness brand

I designed and developed a completely custom Shopify website that blends retail, spa services, and movement studio offerings into a seamless UX — something that didn’t exist in our local market, or really anywhere.

My scope included:

Full UX design + information architecture
Complete copywriting across every page
Photography direction + content sourcing
Building high-converting booking paths
Integrating and troubleshooting MindBody on the backend
Light custom development (HTML, CSS, JavaScript) to enhance UX and extend Shopify’s native capabilities
Ensuring the site supports both online sales and in-person bookings
Technical support + backend setup

The result is a website that’s cohesive, branded, beautiful — and consistently converting visitors into bookings and sales.

CONTENT & SOCIALS

Storytelling that engages. Strategy that converts.