A Wedding Brand With Personality
Most wedding brands play it safe. Satin Wedding Co. didn’t want to.
The goal was to create something that felt fun, sassy, and bold — without losing the sense of trust and polish people expect when planning a wedding.
BRANDING & WEB DESIGN
From Zero to Full Brand World
Satin came to me without a brand, a voice, or a direction. Just a vision for something bold.
I built the visual identity from scratch first, then once the brand had a strong foundation, they felt ready to bring in a copywriter. From there we built the website together, with me bringing that copy to life through layout, design, and interaction.
Here's what that looked like start to finish:
Brand identity and visual direction
Custom illustrations and full icon suite
Collateral suite including business cards, sticker sheets, envelope liners, and branded badges
Website design and build
The Personality is in the Details
The wedding industry is traditionally white, classic, and plays it safe. The owners of Satin wanted nothing to do with that.
Everything was created intentionally to give this brand a really distinct personality — the typography, the color choices, the illustrations. Bold, fun, unconventional.
The illustrative elements in particular gave them something they could put their stamp on just about anything. Social posts, the website, stickers, packaging – wherever they need a little spunk.
Custom illustrations and a full icon suite that live across the brand
Bold, expressive typography that doesn't feel overly bridal
A collateral suite including business cards, sticker sheets, envelope liners, and branded badges
Bright, confident color choices that stand out instantly
A website with layouts that feel dynamic instead of traditional or templated
Where It All Comes Together
Every decision made in the brand — the typography, the illustrations, the color, the attitude — had to show up and actually work as a cohesive website experience. Not just look good, but feel like Satin from the moment you land on it.
Built in Squarespace, with a lot of intention behind every detail:
A variety of page layouts so nothing feels repetitive
A portfolio section built as a template so they could add to it themselves without needing to come back to me
No classic footer — they wanted something simpler, so we stripped it way back
Their illustrative elements woven throughout
The collateral and the website feel like one cohesive world
Because that's what actually makes a brand memorable.