BigCommerce
I have been a Contract Visual Designer at BigCommerce since Oct 2021. In this role, I have worked on a variety of marketing assets including digital ads, landing pages, article imagery, and social assets.
Position: Visual Designer
Team Size: 20+
Digital Ads
Below are some examples of digital ads I created for BigCommerce. These would be placed on a variety of platforms and would be required in many sizes. It was important that the digital ads reflected the particular campaign, and were also eye-catching and clear to improve click-through rates. Note: the creative direction/campaign style would have already been established by a senior designer, and I expanded on that style.
SEO Article Assets
Creating assets to help the efforts of the SEO team was a large part of my role at BigCommerce. I would work directly with the Content Marketing Manager to create headers and infographics that fit the content at hand, and could also translate well to social platforms. Most of the time I would have a specific article I was creating for, but sometimes made generic assets that could be placed wherever needed.
Event Assets
I had the opportunity to work on various print assets for in-person events. These were mostly banners or signage that would be branded to fit the particular event/event space.
Landing Pages
Most marketing campaigns & events required a landing page that users could go to get more information, sign up for an event/webinar, or to download content. I would work directly with members of the marketing team to put together a LP that fit the needs of their campaign. BigCommerce has a very thorough Figma library, making it very easy to drag and drop LP components and quickly create a comprehensive LP that web publishers could easily replicate. My role was to put the LP components together, make sure the copy was in place, provide visuals for the page, and nicely package it all up for handoff to the web team.
Conclusion
BigCommerce has been by far the best job I have ever had. What really makes Big C so amazing is the people. From the moment I joined the team I felt immediately accepted, supported, and a part of their family. This is my first job that has been fully remote, and BC has done an excellent job of keeping all of us connected and involved without being in an office. I have seen myself grow exponentially since joining this team, and I owe it to my incredible managers and the senior designers who support me. I am constantly in AWE of the work this team produces, and working alongside a team of such incredibly cool and talented individuals has been an honor.
BC has been a lot of firsts for me: First time working on a marketing team. First time working on a large design team. First time working with project managers. It has been such a learning experience, and it is amazing how wildly different one design team can be from another. This position has shown me the importance of flexibility and effective communication. With so many moving parts and hands on each project, these skills are truly crucial.
Thank you Big C.